In the four years since he began creating content, MrBallen has become a fixture in the true-crime world and built an empire that spans video content, podcasts, live events, and a talent-management company. "I realized that I had first-mover advantage on TikTok," Allen told Business Insider. "This is a 50-50 partnership through and through, where he has his side of the business, and I have my side of the business," Witters said. "I'll never run out of content," Allen said. Now, Ballen Studios publishes four weekly podcasts, with more shows to be released this year, as well as weekly content across all social platforms.

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Persons: Doja Cat, MrBallen, John Allen, Addison Rae, Allen, Nick Witters, Witters, John, Cadence13 Zak Levitt, Joe Rogan's, Nick, we've Organizations: YouTube, Business, Ballen Studios, Amazon Music, Spotify, Ballen